I broke my blogging rule regarding family matters last month. Originally, the intention was to forewarn Fletch and the kids if I was intending to write about them, but that went out the window when I posted a story about Fletch’s addiction to the Catch of the Day website – without his prior knowledge. Thankfully he didn’t mind.
So I figured, once a personal rule is broken, it no longer exists – right? Which meant I started writing a story about my 15-year-old son without him knowing, only to find he is SO much more sensitive about that concept than his father.
I WAS going to write about how well he’d done at school this year and how hard he’d studied for his exams, which are now over. In particular, I wanted to draw attention to the fact that he is developing beautifully as a writer and I am often filled with wonder and delight when I read his work. The way he’s going, I wouldn’t be surprised if he publishes a book before me.
With that in mind, here’s the conversation that ensued when I approached Tom to take a photograph. I always like to keep Blog photos as recent as possible – as any journo knows, it kills a story if the pictures are dated.
‘No, you can’t take my photo, Mum,’ he said, running for his bed and diving into it face down, pulling the sheet off the mattress.
‘Oh, come on….’ I pleaded. ‘I need a recent one for a Blog.’
‘What’s it about?’
‘It’s about what a brilliant writer you are.’
‘I’m not a brilliant writer. That’s not even interesting. You can’t do a Blog on me. Especially photos. What about privacy?’
‘You put your own photos on Facebook all the time, plus you have already let me use photos of you from a family holiday earlier and now you’re more than six foot tall and fifteen years old, I think you’ll be safe.’ I said, well aware he was looking for excuses. ‘Let’s do a selfie!’ I squealed, snapping away, my inner-paparazzi relishing the challenge.
Hmm, that’s obviously a completely embarrassing idea. He jumped off the bed, grabbing his pillow as camouflage. Before whacking me with it. And starting a pillow fight. Which isn’t fair because he’s now taller and stronger than me.
I think the photo sequence that follows speaks for itself…
I gave up. Sometimes I really feel for the paparazzi.
But I lie. There’s no way I’m giving him the final word. As if. One last story before I sign off to explain why I know Tom will be a writer. Or a journalist.
Off all his essays, in particular, I loved the biography he wrote after interviewing his Grandma. He described how his Great-Gran left England, ‘inhaling deeply as she boarded the gang-plank to the ship, as if taking a last breath from her homeland to her new country.’
‘Beautiful’ I murmured, as I read that line, sighing with the poetic impression of it all. ‘Except Tom,’ I said, ‘that you know your Great-Gran was born in Australia. She never set foot on a ship leaving from England.’
‘ Yeah, ‘ ‘I know’ he said, shrugging nonchalantly. ‘It just made for a better story.’
See??? Of course he’s going to be a writer!
(FYI – he did actually approve this in the end – even though he thinks it’s completely stupid.)
I am about to commit a Blogging sin. I promised – in my Welcome message – that if I wrote anything about my husband or kids, I’d run it by them first. Ahhhh geez…. that was months ago and the rules have changed. Well, they change when I want them to. But if this post disappears very quickly, you’ll know the reason.
I have a very good husband. A very, VERY good husband who most of you know as Dr Karl Kennedy from Neighbours. You all know the TV show The Good Wife? Well, if they made one called The Good Husband, Fletch would be perfect for the role. Yes, he’s also an extremely talented actor and a lot of you adore him, but if you were married to him, (as in any marriage) – you WOULD find foibles.
Again, I have to say, I am lucky. I know this. He’s not a drug addict, he’s not an alcoholic, he’s not even a gambler, nor has he ever laid a finger upon me except in the nicest possible way. He works hard, contributes domestically, we have fun together and most of the time, we love each other. Yep, a pretty normal relationship, right?
Except that he has one SERIOUS problem. I’ve let it slide without much comment for about a year, but it’s now at the point where this has to be addressed. I want to know if anyone else out there is facing a similar battle. I can sum it up in four words:
CATCH OF THE DAY
The website, that is. Every day, this website advertises a new bargain. Now, maybe it’s born from an actor’s uncertainty about where his next meal ticket is coming from, and even though I try to remind him he’s been on Neighbours for 18 YEARS, it does nothing to deter Fletch from being a Catch Of The Day addict.
What is it about bargain hunting that’s so appealing? It’s not like nailing a wild beast on a a safari – surely? Besides which, Fletch is an animal lover. Is it that the thought of a bargain and saving money excites to the point where one doesn’t consider the value of the item being purchased? I have put up with our house being filled with superfluous objects for too long. For example, we didn’t need any more plastic containers in the kitchen, but Fletch found a bargain on Catch Of The Day that sold a variety of the buggers in a multitude of sizes, promising to keep food fresh till the next century. Now I can’t open a cupboard without being rained on with plastic…
Then there was the mobile phone charger set he bought me – even though I already have a mobile phone charger. Go figure…
I am also getting tired of being interrupted mid-work on the computer at home, to answer the doorbell to Australia Post.
But the piece de resistance came with the grand arrival of the Beldray Steam Mop. Oh. My. God. For some reason, I was expected to be excited upon its arrival. Fletch certainly was. Apparently it was going to save us a bucket load of money, mopping floors and steaming the carpets.
We gave it a test run. The floors got wet – yes. But were they clean?? As far as I could see, there were only residual murky water marks covering the floorboards that hadn’t been there before… I pointed this out. ‘Honey, this actually doesn’t work. The floor looks like crap. Can we return it?’ ‘Hmm, you’re right, he said. ‘Yep, Catch of the Day make it easy. I’ll send it back.’
Wow. I had scored a major victory. For a while, accessories and plastic wrapping accompanying our new steam mop lay on the dining table. After some time, I shifted them into Fletch’s office, knowing he was busy but would surely return the said useless mop as soon as possible. After all, I wasn’t the Catch of the Day addict – it was he who should go to the bother of re-wrapping it and returning it – right?
Several weeks later I went to fetch a broom out of the laundry cupboard. I opened the door and CRASH – everything spilled out over my feet. Brooms, dusters, pans – clattering and falling in slow motion. But standing amid the mess, red, shiny and gloating, was the useless, space-consuming STEAM MOP.
‘ARGHhhhh!!!!’ I screamed. ‘FLETCH!!! What the hell is the steam mop doing in the laundry cupboard?’ Why didn’t you return it???’
Turns out he’d experimented with the mop again and found it quite successful. Skeptical, I proposed he couldn’t be bothered returning it. ‘Oh no,’ he reassured me. ‘It’s fantastic at removing stains from the carpet. I tried it when you were out.’
I scornfully denounced such a thing to be possible so he pointed to several carpet stains he’d worked on, marvelling at the improvement. Quite frankly, I couldn’t see the difference. Determined to prove a point, he set to work on a new set of stains. It’s a bit annoying how he makes housework look like fun. With remote headphones and a cup of fresh coffee, he glided into action. He wasn’t even bothered by me taking photos. Over and over, he ran that mop over a light stain on the carpet. I took a before photo. And an after photo. What do you think?
Hmmm… now I bet you’re all thinking – WHY DIDN”T I GET ONE??
I probably shouldn’t complain. After all, there’s not many men who’d put up with me for starters. But quite frankly, what annoys me most, is that every time I want to use the old basic broom, I spend half an hour trying to extract it from the chaos created in the laundry cupboard. My plan is to make the red beast a garden feature by Christmas. And I bet Fletch won’t even miss the bugger. He’ll be too busy checking out what’s new on Catch of the Day.
Here’s the second interview in a series of stories I’ve prepared called ‘Inspirational Life Changes’. Given we’re all living longer, it’s highly likely we’ll all take on more than one career in our lifetime. Sometimes this can be a dramatic jump – sometimes a dainty side step. Whatever the change, it’s a leap of faith into the future. I’m curious as to why and how people make this happen.
Now on the verge of the Melbourne Cup Carnival, I thought something racy would be topical, so I caught up with a man who made a huge impact in the Birdcage last year.
INTERVIEW (2) : Mitch Catlin – Journalist turned Marketing Machine (Head of Partnerships, Community and Media: Swisse)
I was able to pick Mitch Catlin’s voice even before I met him in person. I was listening to the news on 3AW when I first heard it – that striking, baritone vocal – and made sure I remembered his name because I was convinced, with a voice like that, he was certain to become a famous radio or TV presenter.
Several years later, after Catlin finished a stint as LA correspondent for Seven News, we ended up working together at Network Ten. But surprisingly Catlin moved behind the scenes, away from the microphone, to fill the position of Chief-of-Staff. Which he did extremely well. (Apart from occasionally forgetting to put a newspaper on my desk, which we often joked about.)
Then in October 2005, he announced he was leaving. And not just leaving Ten. He was leaving the media. Hanging up his boots as a journalist for good.
Mitch Catlin: Head of Partnerships, Community and Media – Swisse
And he hasn’t looked back. From Ten, Catlin worked for PR company Haystac, then quickly shot up the radar by shifting to Myer where his efforts made people sit up and start to take notice. Now he’s ruffling feathers among the marquee set at Flemington with his ability to grab headlines after a sensational debut in the Birdcage last year with the new company he now represents – Swisse Vitamins.
But what happened to make him want to leave the media? Was I too hard on him about failing to deliver my newspaper? I took him out for coffee to find out. Catlin laughs, remembering our verbal jousting, but says, no, that he probably started questioning his future a few years before he left Ten.
‘It was about the time I turned thirty. Like for many people, it’s a milestone year in your life, which gives you reason to think about where you’re heading. I decided I should try something else, because if you leave it too late and then try to jump in another direction, you become a bit pigeon-holed. I thought now is the time to have a crack.’ he says.
So why marketing? Catlin says originally he was planning to work in PR. Generally speaking, most journalists don’t want to work in PR. Public relations people are the ones trying to sell us the stories. We want to write the stories and are often skeptical about those doing the selling. So in a way, Catlin has gone to the ‘other side.’ But when he explains, it makes sense – his theory being that he was capitalizing on his knowledge base.
‘Because I had the knowledge of dealing with the media and for many companies, that’s gold. Because many people don’t actually understand how it works. I’m not for one second suggesting I’m an expert but the knowledge is there – regardless or not as to whether you are deemed to be an expert – you have a knowledge base, which a lot of people simply don’t have. If someone said to me, we’re putting you in I.T. tomorrow, I’d freak out because I don’t know anything about I.T. but I do know a bit about the media. And for many people, that’s a great benefit in this day and age.’
The turning point came when one of the companies Catlin dealt with as Chief-of-Staff – Haystac – offered him a job. ‘At that point in time, they were certainly the most ‘it’ brand as far as PR was concerned,’ he says. ‘They said we don’t necessarily need someone with PR skills but we do need somebody with media skills. So they created a role which was about getting media and PR for their clients which were the likes of Toyota, ANZ, Myer and David Jones.’
But surely it couldn’t have been easy, leaving a long career in the media? Wasn’t the switchover difficult? ‘Oh, at first I didn’t like it at all!’ Catlin says adamantly, shaking his head. ‘I thought, “Oh my God, What have I done? This is not for me!” And I think it’s because I really struggled with the concept of journalists not necessarily liking PR people and me making that transition. It was a challenge. But then I found that the journalists liked that I was able to provide what they needed for a story. I ‘got it’. So there was a connection I developed with them. And that’s because of the knowledge base I had from the media. Anybody who has been a journalist has a skill set that other people simply don’t have.’
It wasn’t until six months later that Catlin really found his feet. Once he started getting coverage in the newspapers, something clicked. ‘For example, I’d open up page five of The Australian and there was a story that I’d worked on. So it was like, “Wow, I’ve done this.” It took me a few months to feel like I could do it, but it’s the same with anyone starting a new job. Initially you have a sense of vulnerability and insecurity. For me, this was a COMPLETE change. So when I got a couple of runs on the board, your insecurity goes down a bit and things start to happen for you. You probably don’t judge yourself as harshly as you had.’
I’m guessing other corporate bigwigs were reading the papers too, because in a blink, Catlin was suddenly flying the PR flag for Myer, taking on board a high-profile PR role. Again, another transition, but he’d have to agree, a step up – yes? Catlin looks thoughtful and pauses. ‘Well, I guess so, I mean in Melbourne there are only a handful of brands that stand out and as they say, Myer is Melbourne. So as far as Melbourne goes, Myer is up there as one of the most famous of the city’s brands. So it was a great opportunity. It gave me a great belief in myself that I could really do this job.’
‘I have a great deal of respect for Bernie Brookes, the CEO of Myer, who took me under his wing and taught me a lot about business,’ says Catlin. ‘I might have had a fair bit of media knowledge but not necessarily a whole lot of business knowledge, so he did teach me a lot.’
Mitch Catlin with the ‘other’ Jen: Myer marquee, Oaks Day, 2009
Catlin was obviously a good student. You only have to Google his name to gauge an idea of his success. Articles about his publicity coups and prowess are everywhere, littered with words like ‘publicity guru’. His flair for PR came to the fore during his time at Myer when Jen Hawkins seemed to feature on the front page of the Herald Sun every week.
So does he regard himself as successful? ‘People have a perception that if you’re publicly visible, you are a success and I don’t think that is necessarily what success is.’
For a man who deals so much with celebrity, his answer is surprising. ‘I think success is about being good at what you do. I look back at people who inspired me when I was young, like school teachers, who to me were so successful at what they did because they shaped the things that I believe in. My Mum was a full-time Mum her entire life and has been a wonderfully successful mother – raising myself and my brother – we were very much cared for at home. So the word success for me is difficult – it’s very subjective. I like to think I have achieved well in what I have done, but how you talk about that in terms of success – that’s for others to decide, not me.’
Catlin is way too modest to blow his own trumpet. In fact, it took a lot of arm-twisting for him to agree to this interview. His preference is for the focus to be on the product, not himself – that his job is about delivering results for the brand. ‘I am more focused on promoting the product or brand – it is not about me,’ he says.
But if he won’t acknowledge his own success, can he explain how it has happened? ‘I always try to put myself in the shoes of someone else and think, what is it these people will want? And then manage to think that through and come up with concepts. It’s about having a strategy and a plan, then you deliver. It’s not about responding or reacting to events. It’s about having a clear long-term strategy and plan,’ he says.
Mitch Catlin, Kate Arnott and a photo-bombing Jess McNamee
So with everything going so swimmingly at Myer, why then did he jump ship and take up the PR reins at vitamin giant Swisse? ‘Oh, I think it was time for a change,’ says Catlin, after pausing for consideration. ‘I was looking for something in my life that was worthwhile and what Swisse represents, in terms of health and happiness, well-being and looking after friends, family and yourself – is all true. To be able to work in an industry that really does strive to make people happier and healthier is an important thing to do.’ He sits back in his chair and seriously, he really does look happy.
But there’s always critics. What about the vitamin-skeptics who say vitamins are rubbish – merely a product that makes for expensive urine?
‘Well everyone has an opinion on every single industry,’ says Catlin, sighing. He’s obviously dealt with this one many times before. ‘Look at the health industry in general. There’s always speculation about pills and potions – do they work – all of that. The biggest thing about Swisse is how much money they invest in research and supporting their products. You only have to ask anyone who takes them if they support them and of course they do, otherwise they wouldn’t buy them.’
Alan Fletcher chats with “Kim Kardashian” at the Swisse Stakes Day After Party, 2011
I’m sure Swisse must be mighty pleased with Catlin’s efforts. His work has raised the profile of the vitamin brand to dizzying heights. Celebrity ambassadors include the cream of the crop from high-profile industries – sport, television and music. Catlin was also behind a move to push Swisse into the spotlight at the Spring Racing Carnival last year. And even when a star appearance on Stakes Day went down the toilet, with the non-appearance of Kim Kardashian, Catlin turned that into a coup, gaining almost more publicity for the reality star’s NO-SHOW by using a cardboard cut-out in the marquee and after-party. Almost every guest wanted their photo taken with Kim and then dutifully posted it on Twitter or Facebook.
Again Catlin is modest, saying Swisse’s marketing strategy was already in place when he joined the brand. ‘What our CEO and the board have set up is a massively successful marketing campaign of integrating ambassadors into existing programs.’
Of Swisse’s ambassador family, the celebrity line-up seems heavily skewed towards sport. Is Swisse neglecting the arts, I ask? Catlin shakes his head, smiling. ‘No, it’s more about looking at people who are the best in their field. And that could be anyone from an actor like Nicole Kidman through to a TV presenter like Sonia Kruger or a cricketer like Ricky Ponting. And the way our marketing strategy has been successful is that we integrate with our retailers, so the likes of Coles, Woolworths, Priceline and Chemist Warehouse are the ones who really dictate to us what they want to achieve.’
And we’ll see more celebrities during the races. Nicole Kidman is making an appearance on Derby Day, Kim Cattrall on Oaks Day and singer Rick Astley on Stakes Day. How does he manage to attract such a star-studded line-up? Catlin credits his team. ‘With Swisse, what’s going to happen in the lead-up to the races, during the races and post the races, is a team effort. It’s not about me, Mitch Catlin, it’s about the Swisse team who have built this plan together. That’s why we’re confident about our outcomes as a business. I might do a few media interviews here and there but it’s very much about the team strategy.’
When you hear about how Swisse treats its staff, it’s easy to understand why Catlin appears so content. ‘We get 3-day weekends. We get breakfast and lunch provided every day. We get massages every Wednesday. There’s no doubt I wake up every day and feel blessed I’ve found a company like that who actually make a difference to people’s lives,’ he says. (I’m applying for a job tomorrow!!)
Aside from the professional work, Catlin says his time at Swisse has changed the person he is. ‘I’m a much more contented, happy person. More interested in helping others and what’s going on in the community. There’s a real focus on what’s happening around you which is a wonderful change.’
As for future plans, Catlin says he has a few ‘secret squirrel’ projects under his belt that he can’t discuss. But his focus next year will be a major push by Swisse into the global market, the face of Nicole Kidman leading the way. ‘My mission is to share the health and happiness story of Swisse around the world,’ he says.
Watch out world!
Looking back, Catlin credits three men for helping him get to where he is today. ‘They’d be 3AW broadcaster Neil Mitchell, when I started as a journo, ‘ says Catlin, ‘And Anton Staindl, the MD of Haystac who taught me when I first started in PR. And of course, Swisse CEO Radek Sali who constantly inspires me.’
It’s now seven years since Catlin left Ten. Would he say his decision to leave the media and head in a new direction was the right one? His smile says it all. ‘When you look at how life has panned out, it’s very different to what I imagined it would be, but I feel that I’ve achieved a lot and am really happy with where I am right now.’
I can’t believe the Melbourne newspapers didn’t make more of a fuss. Australia’s leading lady of Hollywood has, for the FIRST TIME EVER, signed on to represent an Aussie brand and it only made page 21 of the Herald Sun?? Yet it’s front page news in Sydney’s Daily Telegraph. It seems a change in management ranks means we’ll be getting a much more serious and less tabloid Herald Sun in the future – which is fine, but why ignore a major entertainment story that also ties in with a brilliant and audacious business strategy by Australian company, Swisse?
And it is BIG news for Swisse because going global and competing with the big multi-nationals is no small feat. And if you’re going to take on the world markets, why not do it properly and sign on the nation’s queen of style? Swisse couldn’t have produced a lovelier photo of Nicole too – the perfect picture of grace and good health.
Kidman will be ambassador for the brand when Swisse rolls out its international campaign, starting with the United States in January. Then they’ll march on into the U.K., Europe and Asia. The TV ads and photos for the campaign will all be shot in Australia.
If you want to argue about who IS Australia’s leading lady of Hollywood, just look at the statistics. Nicole has been nominated for 8 Golden Globe awards, winning three, and is Australia’s only Best Female Oscar winner. But it’s not only her artistic achievements that make her a good fit for the brand. Her lifestyle and values give her exponential value as the total package. Being involved in international issues means she has also been honoured as a Companion of the Order of Australia in 2007 and is a global ambassador for UN Women that promotes gender equality and empowerment of women and girls worldwide.
Kidman chose Swisse because she likes the idea of being part of a small Australian family-built company (about to get a whole lot bigger!) that is commited to good health and well-being. ‘I joined Swisse because I wanted to help bring awareness to the importance of living a healthy lifestyle in a busy, often stressful world,’ she said.
Only last week, Swisse was announced as BRW’s winner of the most successful Australian private business of the year. (with a turnover of $100 million plus)
Part of their marketing success relies on rolling ad campaigns using famous faces. They sponsor top TV shows and are also a major presence at Melbourne’s Spring Racing Carnival.
On Thursday night, they kicked off their racing season with a launch party at South Yarra’s newest and coolest restaurant, Mama Baba. Swisse CEO Radek Sali spoke about how they’re expanding the brand to release a skin care and body range, and will soon be unveiling protein bars and sports supplements.
And Sali is thrilled about their new partnership with Kidman. ‘Nicole Kidman is a much loved Australian overseas and we know that Swisse will be Australia’s most loved health and wellness brand overseas in coming months and years,’ he said.
Swisse have also become famous for their amazing parties and the Mama Baba event was a stand-out. Finger food from Masterchef George Colombaris’ kitchen was superb and French champagne, Laurent-Perrier, flowed freely. The guest list read like the who’s who of Melbourne, and you can understand why. If you get invited to a Swisse party, you’re guaranteed quality food AND company. Here’s some of the people Fletch and I ran into on the night:
To give the guests a taste of what’s to come from Swisse, Goodie Bags were handed out when we left the party. (yay!) I’m yet to try the creams, but I can assure you, those sleep tablets work a treat.
It’s been a fast-paced, jam-packed weekend — trying to get to sessions at the Melbourne Writers Festival on time and post blog reports — juggling train cancellations, sleep deprivation and children’s sporting logistics in with the mix. Here’s a quick summary of how it panned out:
10.30: Saturday morning – meet with fellow ‘Emerging Bloggers’ for brunch at Beer Deluxe in Federation Square. Running late, I realise I’ve left my festival guide at home. Oops…
11.30: Head to see former Premier Steve Bracks discuss his new book at BMW Edge. Unaware of a location change, I walk in to find I’m at another session of The New Yorker team. A fortunate turn of events as they are much more animated than the night before.
1.00: Attempt to see event ‘Why I Read’ and am directed to ACMI Studio 1. Sitting there, I realise as the presenters sit down that I am again in the wrong venue. The doors close and a staffer sweeps a large black velvet curtain across the door, blocking an easy exit. The presenters begin to speak as I try to inconspicuously escape behind the black curtain, causing it to billow wildly. To my horror, the glass door is locked. The attendant on the other side mouths that she can’t open the door and I will have to use the exit on the OTHER side of the room. Moritifed, I have to come out from behind the curtain and walk back into the room and up the stairs, around the back of the audience, down the stairs and out the door, while historian Geoffrey Blainey and Gideon Haigh pretend to ignore my clumsy and disruptive performance. Arghhh…
1.15 – Finally arrive at ‘Why I Read’ which is back at BMW Edge, where Sloane Crosley, Drusilla Modjeska and Sir Andrew Motion are discussing the power of literacy to transform lives. I enter the room silently, managing to find a seat without drawing attention. Phew. Sir Andrew is discussing his childhood experience of reading The Lion, The Witch and The Wardrobe and how the image of a land frozen in ice and snow was crucial in his development as a future poet, being one of the first moments where he became aware of the power of metaphorical images. Sloane then talks about how her mother read to her from Gone With The Wind every night – a special ritual they shared and looked forward to. And Drusilla remembered vividly her teenage experience of reading Tess of the d’Urbervilles. It was the first time she became aware that redemption for the main character in a book is not always possible. It was shattering and in a sense, made her aware of how books can have a transformative experience.
2.30 – Attend a session called ‘Friendly Fire’ and WOO HOO – I arrive at the RIGHT venue and on time. Am very proud of myself. The presenters include Marieke Hardy, Benjamin Law and again, Sloane Crosley with the highly competent Estelle Tang chairing the event. It’s a funny, feisty session with all panelists performing readings from their books which brings to life their individual writing styles and personalities.
Sloane Crosley, Marieke hardy, Benjamin Law and Estelle Tang
All have written books exposing raw material about their lives and relationships with friends, family and lovers. Questions fly about how far one is prepared to go as a writer and what you are prepared to risk by revealing so much. For Sloane, she says if it’s a good enough story you’ll figure out a way to tell it. Marieke says her instincts and feelings are consistently evolving about her writing but she doesn’t know how to write any other way. Although, she concedes, she did invite a few people she wrote about in her last book You’ll Be Sorry When I’m Dead, to have a right of reply. In the future however, Marieke wants to make comedy less of a focus in her writing and to concentrate more on a truthful emotional response to situations. Ben says his family took a fairly relaxed approach to his book, Family Law. His father didn’t even read the first manuscript, saying he was too busy and said he understood memory was selective and he accepted Ben’s story was his own interpretation of their family history.
5.00 – Catch train home to deal with domestic responsibilities.
8.00 – Head back to the city to Federation Square and BMW Edge for the MWF Opening night party. This was a wonderful opportunity to meet with everyone involved in the festival, from writers and organisers to friends and fellow bloggers. Fletch came along too and was delighted to meet New York author Sloane Crosley who I had raved to him about after interviewing her on Friday.
Much fun was had by all. The next day I attended an exceptional session ‘Remembering Patrick White’ which I think deserves a blog on its own – given it’s the centenary of the great man’s birth. Stay tuned.
