I’ve often run around proclaiming 40 to be the new 30 – more out of ageist vanity than anything else – so it was a slogan that very much caught the eye when I spotted it on the wall at the gym recently.
40 is the new 30Tag Archives: Government funding
The ladies room at the gym is a popular advertising spot and glancing around, I found a range of these ads covering most of the walls – apart from the odd deodorant campaign.
But on closer inspection, it was pretty obvious the old familiar saying wasn’t designed to prop up the egos of the over-40s. Rather, it was spruiking an important health message – one I’ve often said needs much greater attention in the community. (See an earlier Blog I wrote in November last year for more personal details. https://jenniferhansen.com.au/wp-admin/post.php?post=5698&action=edit&message=1 )
Perhaps someone was listening because now the state and federal government health departments have combined forces to get the message across to women in the public domain.
You see, when you get to my age, you find many women around you who weren’t given this message and now it’s too late. There used to be a common misconception that it was all good and dandy to easily fall pregnant in your forties, and that’s not the case. In fact, regardless of age, ten per cent of couples struggle with fertility. At 32, your fertility declines, and then after 35, your chances of conceiving fall dramatically.
As the main poster message says – Fertility IS Ageist!!
Fertility is Ageist
