There’s a host of reasons why I prefer REAL LIFE shopping to on-line shopping, but let’s deal with that in another story. But the focus of today’s FRIDAY FASHION FEATURE, a wonderful boutique called KITCH, really does reinforce that preference. You’ll see why…
Let’s take a trip down south of Melbourne, where KITCH lives, right in the heart of the Hampton shopping centre. There’s so much to love about this store, but let’s start with its cheerful and inviting interior design. Bright prints and light fittings, with everything from handbags and scarves to fashion and jewellery, laid out within easy range for curious shoppers.
Kitch Director Melina Scriva has run KITCH for eight years. Although with FIVE children of her own, including triplets, I’m gob smacked as to how she does it…
Melina says her shop was inspired by her grandmother. She wanted to create a space that made customers feel comfortable the instant they walked in. ‘I want them to feel at home,’ she said. ‘To be relaxed, like you’re at your grandmother’s. To try things on and have fun!’
I was lucky enough to have my buddy, Rochelle Nolan, come along today and model for us, and yes, we had heaps of fun putting outfits together. That’s what’s so wonderful about REAL shopping – you can make a day of it with a girlfriend – which is so much more enjoyable than pushing buttons on a computer. We both loved the boots she tried on – great for daywear and the versatile colour goes with everything.
Melina also offers a special styling service to her clients. ‘We focus on styling and that’s why we’re still here. Our customers come in, knowing we can dress them and get them looking ready for the new season ahead.’
Melina is also keen to keep her stock well priced to suit all budgets. ‘I’m not into labels,’ she said. ‘Just good designs and fabrics, Things also that inspire memories and emotions, like some of our current stock where the knits remind me of fashion from the seventies.’
And while Melina stocks a range of dresses, her primary focus is dressing women for casual daywear. So there’s plenty of cosy knitwear to choose from, and Melina has a great knack for layering too. ‘Eighty per cent of our stock is casual, but we call it funky casual,’ Melina said.
And I have to ask. How does she do it with FIVE kids? ‘I don’t know,’ she said, laughing. ‘It’s a juggling act, but I do this because I love what I do. I think you just do what you have to do. I started in fashion when I was fifteen, working at Benetton and Sportsgirl and then I had children. But I’ve always loved fashion.’
If you’d like to visit Kitch or phone the store to enquire about any of the pieces featured today, KITCH is located at:
401 Hampton Street, Hampton
Ph: 9521 9008